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PRINT

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DESIGN
BRIEF
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Cookcraft needed to capture a new look with modern graphics and vivid colours to coincide with it's new branding.
 
Packed and bursting with light, I let the products highlight their curves and structure, while complementing the items where needed with colourful icons and strong backgrounds.

Working to a schedule ahead of a press launch and national distribution, the project was completed ahead of time. Print marketing continues to play a vital role in successful campaigns, even in today’s digital age.
 
The tactile, tangible nature of print gives brands the opportunity to create memorable and emotionally engaging experiences for their audience.

Whether through personalisation, interactivity, or creative design, print can elevate a brand’s presence and connect with consumers on a deeper level.
FROM DIGITAL TO PRINT
Having a physical version of your website in the form of a printed catalogue is essential for enhancing customer engagement, especially in offline scenarios.

It allows your clients to access your content without the need for an internet connection, ensuring they can explore your offerings anytime and anywhere. 
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A printed catalogue serves as a tangible reminder of your brand, making it easier for customers to refer back to your products and services. 

Additionally, it can be a valuable marketing tool, allowing you to reach audiences who may not be as digitally connected.

Ultimately, a physical catalogue complements your online presence, providing a holistic approach to customer interaction and accessibility. 
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CASE STUDY


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By utilizing unique digital printing techniques and a variety of GMS paper options, you can significantly enhance the impact and memorability of your catalogue, capturing your audience's attention.

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